Direct selling - box - factory

Direct Selling

Russell Kennedy has acted for participants in the direct selling industry - from start-ups to large multi-national companies and new entrants to the Australian market – for more than 40 years.


We are respected for the specialist service and insight that we offer stakeholders within the direct selling industry. Experts in direct selling law, we’re legal advisors to Direct Selling Australia (DSA), the industry association that represents direct selling companies in Australia, and often act as the first point of contact for new entrants into the Australian market.

We have a comprehensive and practical understanding of Australian legal issues as they apply to direct sellers, including independent distributor contracts and policies, consumer law compliance and training, electronic commerce, business succession and estate planning, tax and revenue law, therapeutic goods compliance and disputes and crisis management.

Our clients value our expertise in guiding them through the legal landscape so that they can focus on running and growing their businesses. We’ve helped SMEs with establishing a direct selling business in Australian and worked with larger companies to provide complex structuring advice and ensure they comply with legal requirements.    

A number of our direct selling clients have foundations or charitable entities that make use of our extensive experience working with not-for-profit organisations.

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Safe Harbour - Protection from Liability for Insolvent Trading

1 Mar 2019

Safe Harbour - Protection from Liability for Insolvent Trading

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New Australian Consumer Law (ACL) laws released for comment

19 Feb 2018

Direct selling businesses need to have a working knowledge and good risk management in place for ACL compliance.

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Crowd-Sourced Equity Funding Takes Off

29 Jan 2018

Earlier this month, ASIC issued the first licences to crowd-sourced equity funding (CSF) intermediaries, enabling public unlisted companies to launch CSF campaigns via their platforms. Already, the fi ...